Franchise Executives – The A team that takes your franchise brand to the next level.
Our Franchise Executives exist to support franchised brands and to bring expertise and practical solutions that make a real difference. You’ll find us to be a friendly and approachable team of franchise executives. Every member of Lime’s team has franchising experience right down to the junior members of our family! We’re professional, conscientious, fair and enjoy the work we do for our wonderful clients.
We don’t supply template solutions for you to fill in because your potential franchise is way too special for that everything we do for you is tailored for your brand and your business sector. There is no one size fits all in the franchise industry. Believe us, we know! Instead we advise, consult, and carefully consider what will work for every franchise brand we work with. We take our time and provide well thought through advice and sound judgement.
Franchise Executives that make all the difference
The Lime team are as choosy as you are, so if we don’t feel your brand is suited to franchising we’ll tell you straight. Our clients stay with us for many years so we always take a long term view. By providing a diligent service that firmly establishes a franchise network our measured steps result in solid franchise brands that work for all concerned. There are no get rich quick schemes we are interested in. Lime is perfectly placed to assist franchise brands to grow in key international markets too.
Here’s our team below, we’ve been there and done that and bought all the t shirts. Call us for a free no obligation consultation on 01274 662001.
Andy Cheetham
CEO
Andy has a stellar franchising pedigree and is one of the UK's most consistently successful franchise executives. He founded Lime Licensing Group in 2008 after many years within the franchise industry as a multi brand franchisor and has advised around 70 UK franchised brands. Andy is a trusted confidential advisor to many UK franchising entrepreneurs. Currently based in Estepona, Spain he is responsible for Lime's various partnerships at home and abroad.
Richard Pakey
Managing Director of Lime Licensing Group and Regional Director for Cambridgeshire & Home Counties
Richard joined Lime in 2017 and started running the Cambridgeshire office. After 3 successful years he acquired 50% of Lime Licensing Group and is the company's Managing Director. A strong self employed background in the licensed optical industry along with sales, marketing and recruitment positions within numerous franchised brands gives Richard a perfect background to help others excel in a franchised environment.
Kevin Thomas
Regional Director Wales & South West
An experienced sales and marketing executive who joined Lime in 2018 after many years working with a national franchised coffee chain in Cardiff, South Wales. Kevin is a senior member of Lime's executive team with first hand experience of launching, establishing and ultimately selling franchised businesses.
Patrick Burge
Regional Director, London
Patrick has helped build online and offline businesses in many sectors; including a University of Cambridge tech startup, a family run apparel manufacturing business, with franchisors such as Snap on Tools and The Bodyshop, sport and fitness, printing, coaching and business consulting. He has also helped numerous franchisees get their strategy and funding in place as an advisor on The Government Startup Loan Scheme.
Brendon McHugh
Regional Director - South West England
We're delighted to be able to welcome on board Brendon McHugh, a highly experienced franchising professional who recently exiting a global kitchen franchisor to look after the South West region of the UK and to provide experienced input into our property services brands up and down the country.
Gordon Anderson
Regional Director - East Anglia & Essex
Gordon has a highly successful background in both franchising and direct sales and was formerly a Sales Director overseeing over 1,000 sales representatives for a national window firm! Looking after East Anglia and Essex, Gordon can assist you whatever brand or sector you are in.
Matthew Timlin
Regional Director, West Midlands
Matt has a strong commercial local authority background and was formerly responsible for 180 staff so to say he is a natural people person would be an under statement! With strong interpersonal skills and a background that includes specific hands on roles within HR, Employee Benefits, Training and Sports Matt is an asset to any organisation of any size.
Wasim Hussain
Regional Director - North West England
An accomplished property services entrepreneur and qualified franchise professional, Wasim joined Lime's senior advisory team in August 2024 with responsibility for the North West & Lancashire. He has quickly established a reputation for closing franchise sales both startups and resales..
Rich Fisher
Regional Director - Yorkshire
Rich has a strong background gained in self employment and also more recently across various banks including Lloyds Bank one of the UK's biggest franchise lenders. Rich has a reputation as an astute business planner whose work has satisfied the demands of the UK's top auditors including KPMG & Deloitte.
Oliver Cheetham
Marketing Manager
Following a successful career at a market leading agency working for brands including Smirnoff, Hard Rock Cafe and celebrities including Gok Wan and several Love island celebrities Oli joined Lime in June 2019 to oversee all of Lime's online and offline marketing activities as well as running our marketing agency DevelopingBrands. www.developingbrands.co.uk
Rosie Mini Dachshund
Franchise Security Manager
Rosie joined us in Summer 2017 with no qualifications, language skills or ability of any kind. She joined our fast track training scheme and is now a fully qualified security specialist advising the executive team of threats and unwanted visitors. Once accepted she switches persona and is happy to sit on your knee all day whilst keeping a watchful ear open.