About Vanarama
Hampshire based Vanarama supplied commercial vehicles on leasing packages to small businesses around the country. As early adopters of web retailing they were a progressive business but also found that there was room within the business format for a face to face sales process and so a franchise system was and Andy Cheetham appointed to advise the owners and implement a recruitment campaign to appoint franchisees around the UK to sell Vanarama’s leasing deals at a local level.
Rapid Growth
The company grew rapidly and appointed around 60 franchisees alongside it’s own organic expansion in non franchised locations. Managed by a very entrepreneurial team headed up by Andy Anderson the franchising activities were cash generative and played an important role in growing the brand’s presence around the UK.